People should know a language before they try to market a business or product in said language...
Can you imagine if this restaurant caught on fire & someone had to call 911? What would that call sound like?
Operator: "9-1-1 -- State the nature of your emergency..."
Caller: "The Fu King Restaurant is on fire!"
Operator: "I'm sorry, come again..."
Caller: "The FU KING Restaurant is ON FIRE!!"
Operator: "Sir, you're going to have to calm down. Please calmly state the name of the restaurant..."
Caller: "THE FU KING RESTAURANT!!!"
Operator: "Okay, I'm going to have to ask you to stop swearing, sir..."